Rockstate of Mind | What To Ask Sydney PR Agencies
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Sydney PR agency team in a meeting

What To Ask Sydney PR Agencies

Are you trying to find Sydney PR agencies that can help to promote your brand and make sure that you’re reaching the right audiences? There are lot of different Sydney PR agencies out there to choose from. They often specialise in different niche areas and have different strengths and weaknesses, so it’s important to be clear about what you need. A small independent firm for example may be a better fit for you than some of the larger companies. So what questions should you ask when trying to determine what the best option for you is?


What is your industry experience?

Not all Sydney PR agencies are the same so it’s important to get a gauge of their experience level and to find out what kind of industries they are used to working with. Getting the right public relations strategy in place is all about find Sydney PR agencies that know how to work with your industry and niche. Firms with plenty of experience working with businesses like yours will know what works, and what doesn’t for your industry. They’ll also have the the right contacts and will be able to come up with a better strategy to fit your needs. Finding a firm that has the right skills and experience will ensure you get a better result for your money.


What clients do you work with?

A great way to gauge if a firm is the right fit for you is to ask about their past and current clients. If they’re used to working with smaller companies, they may not be the best choice for you as it could be an indication that they will not be able to handle your business. If you’re one of their larger clients however it could mean that more resources as allocated to your company and you may get a better quality of service then you would get with a large firm with lots of clients It’s also a good way to figure out if they offer good customer service, finding out who their clients are and whether or not they’re happy can indicate whether a firm is worth working with or not.


What media contacts do you have?

Good Sydney PR agencies will have great connections with media organisations relevant to your industry and should be able to get a strategy in place that works well for your specific industry. Ask them about what media channels they plan to use and why.


How is success gauged?

You should ask about how they plan to show that results are being delivered. How is a successful campaign quantified? How do you know if you’re seeing a good return on investment and how often will reports be delivered to you? It’s important that there are measures in place to show that you’re getting the right results for your investment.


What will my involvement be?

It’s important to understand what kind of commitment Sydney PR agencies are going to demand from you. Will it be extremely time consuming or will you be required only to have minimal contact with them whilst they run things independently?


How will we communicate?

It’s important to ask the question of who you’ll be working with and how they will communicate with you. Can you expect regular calls or will you catch up less regularly? Who will be the account manager looking after your business? How will they explain progress to you? These are all very important things to consider when trying to find a firm that you feel like you can trust and work with.

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